JOURNAL ARTICLE

Movie Theaters Stung by Falling Sales Plead to Keep Films Longer.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Buckley, Thomas 3 of 3

Abstract

US movie theaters are experiencing an 11% decline in ticket sales, which theater owners attribute to films being removed from cinemas quickly for home viewing. The debate over the length of time new movies should play in theaters has been ongoing, with some advocating for longer windows to boost ticket sales. Major media companies are increasingly relying on online revenue, with Universal generating over $1.5 billion in sales from online purchases and rentals since 2020. Walt Disney Co. emphasizes longer theatrical runs for its films, with movies like Inside Out 2 playing in cinemas for up to 100 days before being available online. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/04, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • Accession Number:184264215
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