Selling Britishness: Commodity Culture, the Dominions, and Empire.

The article reviews Felicity Barnes’s book *Selling Britishness: Commodity Culture, the Dominions, and Empire*, which examines how Australian, New Zealand, and Canadian producers used the concept of "Britishness" to market goods within the United Kingdom and the wider British Empire from the late nineteenth century through the interwar period. Barnes highlights the flexible and often racially coded nature of "Britishness" in marketing campaigns, noting that dominion producers emphasized quality and similarity to British products rather than imperial identity, which was less prominent in advertising. The book also explores the role of dominion trade agents in London and the cultural embedding of dominion commodities in British daily life through events and media. This work contributes to understanding commodity culture and national identity during a period when imperial influence was evolving but still significant.