JOURNAL ARTICLE

Why retailers seeking billion-dollar growth are betting on women.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Hinchliffe, Emma 3 of 3

Abstract

The article focuses on the growing emphasis retailers are placing on women's fashion to drive growth, highlighting strategies from brands like Levi's and True Religion. Levi's aims to expand its denim brand to $10 billion by enhancing its women's offerings, including collaborations with celebrities like Beyoncé. Similarly, True Religion is shifting its focus to women, projecting that women's sales will increase from 29% in 2022 to 43% by 2025, as the brand seeks to recover from its past bankruptcy and appeal to a demographic of 25- to 45-year-olds. Both brands recognize the significant shopping power and loyalty of women as central to their growth strategies. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/12, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • Accession Number:190265070
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