JOURNAL ARTICLE

Hasbro's CEO Steers Toymaker Toward Grown-Ups, Tariff-Free Fun.

  • Published In: Bloomberg.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: D'Anastasio, Cecilia 3 of 3

Abstract

The article focuses on Hasbro Inc.'s strategic shift under CEO Chris Cocks towards increasing investment in video games and the collector card game Magic: The Gathering to mitigate tariff exposure associated with traditional toys. Cocks indicated that up to 80% of Hasbro's business and 95% of its investment will target the "collector/gamified" sector, which is less affected by tariffs. The company reported strong financial results, particularly from its Wizards of the Coast division, while traditional toy sales also saw growth. Cocks characterized the toy market as divided, with traditional toys being less stable compared to games that appeal to a more financially secure audience, referred to as "kidults." [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2026/02, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2026
  • Accession Number:191489438
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