"Die Geschichte unseres Landes ist so viel mehr als nur der Zweite Weltkrieg": German Cultural History Meets Transnational Genre Narratives in How to Sell Drugs Online (Fast).

This article analyzes Netflix’s original German series *How to Sell Drugs Online (Fast)* (2019–) as a case study of German streaming television’s transnational turn in the convergence era. The series blends internationally recognizable genre narratives—such as the US computer nerd and crime genres—with German cultural history, including references to canonical literature like Goethe’s *Faust* and Wedekind’s *Frühlings Erwachen*, to appeal to global audiences while engaging with contemporary German societal debates. It employs narrative complexity, intertextuality, and self-reflexivity, notably through its framing devices and meta-commentary on social media and streaming platforms, to challenge traditional stereotypes and explore identity performance. Set in a generic small German town, the show critiques Germany’s digital lag and generational conflicts, positioning itself within both German media traditions and the global streaming landscape. Overall, *How to Sell Drugs Online (Fast)* exemplifies how German streaming productions negotiate local cultural specificity and international genre conventions to reach diverse audiences in the digital age.