JOURNAL ARTICLE

Izakaya Chain Buys Subway Japan in Challenge to McDonald's.

  • Published In: Bloomberg.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Nakamaru, Ryotaro; Duan, Eddy 3 of 3

Abstract

Watami Co. has acquired the operator of Subway in Japan to expand its restaurant portfolio and compete with McDonald's. The Tokyo-based company plans to increase the number of Subway stores in Japan over the next two decades and utilize organic vegetables from its farms in Subway menu items. This move marks a strategic shift for Watami, known for its izakaya-style restaurants, and aims to challenge fast-food giant McDonald's in the Japanese market. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2024/10, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2024
  • Accession Number:180489699
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