JOURNAL ARTICLE

Bad Seats? NBA Team Starts Selling In-Game Ticket Upgrades.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Boudway, Ira 3 of 3

Abstract

The article focuses on the Minnesota Timberwolves' innovative approach to enhancing the fan experience by offering seat upgrades during games. Fans can move to premium seats in the first 20 rows for an average cost of about $34, with 159 upgrades sold in the first three home games. The Timberwolves are also selling "first half passes" for premium seats, allowing fans to enjoy a lounge after the second quarter. This initiative is part of a broader strategy by Jump, a ticketing platform co-founded by Timberwolves owners, to create a dynamic marketplace for fans to switch seats throughout the game. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/11, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • Accession Number:189180095
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