JOURNAL ARTICLE

McDonald's launches anime-inspired menu item, following success of WcDonald's PR stunt.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Morris, Chris 3 of 3

Abstract

The article focuses on McDonald's strategic engagement with anime culture, particularly through its collaboration with the anime series Jujutsu Kaisen. Following a successful temporary rebranding to "WcDonald's," the fast-food chain is launching its first-ever garlic sauce inspired by a similar condiment from McDonald's Japan, available starting July 9. The promotion includes collectible sauce packets featuring characters from the series and offers customers a 30-day trial of the Crunchyroll streaming service with any McNuggets order. Additionally, McDonald's has partnered with Studio Pierrot to create an official WcDonald's anime, further solidifying its connection to the anime community. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/07, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2024
  • Accession Number:178282439
  • Copyright Statement:Copyright of Fortune.com is the property of Fortune Media (USA) Corporation and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.