How Disney World is preparing for the enemy at the gate.

The article discusses the upcoming expansion of Walt Disney World, spearheaded by Michael Hundgen, who is now an executive vice president of creative at Disney. This expansion, part of a $60 billion investment in Disney parks over the next decade, will introduce a villains-themed area featuring characters like Captain Hook and Maleficent, amidst increasing competition from Universal Orlando's new Epic Universe park. To attract families, Disney is implementing various promotions, enhancing character experiences, and adding family-friendly entertainment options, including new stage shows and ride refurbishments. The article highlights Disney's strategy to maintain high attendance and revenue from its theme parks, which generated $34.2 billion last year. [Extracted from the article]