JOURNAL ARTICLE

The CEO of McDonald's talks about his AI goals, the 'emotional benefits' of its menu items, and big plans for a China expansion.

  • Published In: Fortune.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Colvin, Geoff 3 of 3

Abstract

The article discusses Chris Kempczinski's leadership at McDonald's since he became CEO amid significant challenges, including the pandemic and geopolitical tensions. Under his tenure, McDonald's has focused on a streamlined menu centered around core items like beef, chicken, and coffee, while also leveraging artificial intelligence to enhance customer experience and operational efficiency. The company plans to expand its global presence from approximately 40,000 to 50,000 restaurants by 2027, with a particular emphasis on growth in the U.S. and China, where it aims to increase its restaurant count significantly. Despite past revenue declines, McDonald's is optimistic about future growth through modernization and strategic expansion. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2023/12, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2023
  • Accession Number:174081595
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