JOURNAL ARTICLE
A national park ranked among the most disappointing tourist sites uses bad reviews to lure visitors—'A world of regret awaits'.
Published In: Fortune.com, 2024. P. N.PAG 1 of 3
Database: Business Source Ultimate 2 of 3
Authored By: Rogelberg, Sasha 3 of 3
Abstract
The article discusses how Mammoth Cave National Park in Kentucky, despite being ranked as one of the most disappointing tourist attractions in the U.S. by JeffBet, turned negative reviews into a successful marketing opportunity. The park's social media promotion, which humorously highlighted the bad reviews, garnered significant attention, resulting in increased social media followers and interest from potential visitors. This unconventional approach aligns with a broader trend in the tourism industry, where leveraging negative feedback has proven effective in attracting visitors, as seen in similar campaigns by other destinations. The article emphasizes the potential benefits of bad reviews in raising awareness for lesser-known attractions. [Extracted from the article]
Additional Information
- Source:Fortune.com. 2024/09, pN.PAG
- Document Type:Article
- Subject Area:History
- Publication Date:2024
- Accession Number:179549520
- Copyright Statement:Copyright of Fortune.com is the property of Fortune Media (USA) Corporation and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Looking to go deeper into this topic? Look for more articles on EBSCOhost.