COMMUNICATING AND TRANSLATING THE ROMAN HERITAGE ACROSS THE ROMAN LIMES CULTURAL ROUTE.

Migration, demographic transformations, postmodern shifts and the rise of populism in some parts of the globe increasingly distance individuals from their cultural heritage. Thus, international organisations, such as UNESCO, encourage individuals to re-engage with their cultural roots. Cultural heritage is understood here as a cultural and social process through which communities construct meaning and identity. Considering audiences as active agents in interpreting heritage, this paper analyses how Roman heritage is communicated and translated along the Roman Limes cultural route. The research employs qualitative analysis of official documents, mapping of digital communication tools, and a systematic literature review. The Roman Limes exemplifies how historical borders, initially conceived for defence, gain new significance by connecting contemporary communities. Communicating heritage through digital tools enhances visitors' accessibility, giving them the possibility to engage with remote sites, without leaving their place. The process of reflecting on the treasured memory from the past readjust our identity, in accordance to a certain space and contemporaneous time. [ABSTRACT FROM AUTHOR]