JOURNAL ARTICLE

Why CEO Michelle Gass is thriving at Levi's after stumbling at Kohl's.

  • Published In: Fortune.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Wahba, Phil 3 of 3

Abstract

The article focuses on Levi Strauss CEO Michelle Gass’s successful leadership and strategic approach that has driven strong revenue growth and cultural relevance for the company. Unlike her previous tenure at Kohl’s, where she faced challenges in a struggling department store sector, Gass’s experience with consumer brands and retail operations has aligned well with Levi’s goals of expanding its own stores and product lines. Under her leadership, Levi’s reported a 14% increase in net revenue in the first quarter, with shares nearly doubling over the past year. The article highlights how Gass’s skills and timing have contributed to Levi’s current growth phase, contrasting it with her earlier difficulties at Kohl’s. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2026/04, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2026
  • Accession Number:192935938
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