JOURNAL ARTICLE

Can Gen Z save tea? How young Brits are reigniting love for the classic cuppa amid a crisis of relevance.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Gale, Adam 3 of 3

Abstract

The article examines the current state of the British tea market, highlighting recent record sales by leading brands such as Kallo Foods (Clipper Teas) and Bettys & Taylors (Yorkshire Tea), despite a long-term decline in black tea consumption. While traditional tea drinking has decreased, brands are adapting by focusing on premium products and exploring new markets, including the growing popularity of bubble tea among younger consumers. The article suggests that tea companies are diversifying their offerings and targeting health-conscious trends to revitalize interest in tea, indicating potential for growth in a changing beverage landscape. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/07, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2024
  • Accession Number:178282459
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