JOURNAL ARTICLE

Froot Loops, Apple Jacks to Cut Synthetic Dyes by End of 2027.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Kubzansky, Will; Peterson, Kristina 3 of 3

Abstract

WK Kellogg Co. plans to eliminate synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, aligning with a trend among U.S. companies to remove artificial colorants like Red 40 and Yellow 5. The company, based in Battle Creek, Michigan, previously announced it would not introduce new products with these dyes starting in 2026 and aims to remove them from cereals served in schools by the 2026-2027 school year. This decision follows concerns raised by activists and health officials regarding potential links between synthetic dyes and health issues in children. Additionally, Ferrero International SA has agreed to acquire WK Kellogg for $3.1 billion. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/07, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • Accession Number:186754886
  • Copyright Statement:Copyright of Bloomberg.com is the property of Bloomberg, L.P. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.