JOURNAL ARTICLE

Unmasking Betty Crocker: The story of how Fortune exposed the General Mills homemaker as a fictional brand mascot in 1945.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Raymond, Katherine 3 of 3

Abstract

The article focuses on the historical and ongoing significance of the Betty Crocker brand, created by General Mills in 1921 as a corporate avatar to connect with consumers. Initially introduced as a source of recipes and inspiration, Betty Crocker was revealed in a 1945 Fortune article to be a fictional character, crafted to appeal to women in a male-dominated advertising landscape. Despite this revelation, General Mills has successfully expanded its brand portfolio, now including well-known names like Pillsbury and Häagen-Dazs, and continues to thrive with a diverse range of food products. As of 2024, Betty Crocker remains a prominent figure in the culinary world, offering various food mixes beyond just baking. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/07, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2024
  • Accession Number:178683221
  • Copyright Statement:Copyright of Fortune.com is the property of Fortune Media (USA) Corporation and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.