JOURNAL ARTICLE

Environmental Statements as Misleading Advertising.

  • Published In: GRUR International: Journal of European & International IP Law, 2025, v. 74, n. 4. P. 368 1 of 2

  • Database: Legal Source 2 of 2

Abstract

The article discusses a legal case regarding misleading advertising claims related to climate neutrality in the food industry. The court ruled that using the term "climate-neutral" in advertising requires clear and unambiguous explanations to avoid misleading consumers. The defendant's claim of producing all products in a climate-neutral manner was found to be misleading as it did not clearly explain the specific meaning of climate neutrality, leading to a violation of unfair competition laws. The court emphasized the importance of providing accurate and transparent information in environmental advertising to prevent consumer deception. [Extracted from the article]

Additional Information

  • Source:GRUR International: Journal of European & International IP Law. 2025/04, Vol. 74, Issue 4, p368
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • ISSN:26328550
  • DOI:10.1093/grurint/ikae126
  • Accession Number:184297517
  • Copyright Statement:Copyright of GRUR International: Journal of European & International IP Law is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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