JOURNAL ARTICLE

CBS ratings have been cut in half over 15 years, but it's been number one the whole time.

  • Published In: Fortune.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Bauder, David 3 of 3

Abstract

The article discusses CBS's achievement as the most-watched television network for the 15th consecutive year, despite a decline in viewership across all major networks. CBS averaged just under 6 million viewers during prime time, a significant drop from its 2008-09 average of 11.75 million. NBC experienced the steepest decline at 13%, while Fox and ABC also lost viewers. The article highlights the shift in viewer habits towards streaming and on-demand content, with live events, particularly sports, remaining a key draw for network television. Notably, NBC's "Sunday Night Football" was the most popular program this past season, averaging 18.5 million live viewers. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2023/05, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2023
  • Accession Number:163950368
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