JOURNAL ARTICLE

Kellogg Trims Outlook, Citing Weaker First Quarter Demand.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Kubzansky, Will 3 of 3

Abstract

WK Kellogg Co. has revised its sales forecast for the year due to weaker demand in the first quarter of 2025. The company, known for brands like Froot Loops and Frosted Flakes, anticipates a decline in organic sales of up to 3%, a larger drop than previously expected. Factors contributing to this decline include shifting consumer preferences towards cheaper private-label options and a growing demand for healthier cereals. To counter this trend, WK Kellogg is exploring licensing agreements and strategic mergers and acquisitions to drive growth. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/05, pN.PAG
  • Document Type:Article
  • Subject Area:History
  • Publication Date:2025
  • Accession Number:184979007
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