Impact of social Media usage on technostress and cyber incivility.

This article investigates the impact of social media usage on technostress and cyber incivility among lawyers in Turkey, employing Social Exchange Theory (SET), Social Cognitive Theory (SCT), and the Transactional Theory of Stress (TTS) as theoretical frameworks. Using survey data from 324 lawyers and Partial Least Squares Structural Equation Modeling (PLS-SEM), the study finds that increased social media usage significantly predicts higher levels of technostress and perceived cyber incivility, with technostress also mediating the relationship between social media usage and cyber incivility. The research highlights the influence of Turkey’s collectivist, high uncertainty avoidance, and power distant culture on these dynamics and suggests managerial interventions such as promoting digital etiquette and providing technical support to mitigate negative outcomes. Limitations include the cross-sectional design and single-country focus, with recommendations for future research to explore broader contexts and additional variables.