The cost of falsehoods: Protecting your brand from misinformation online.

This article discusses the importance of managing social media presence to protect a company's brand from misinformation. It explains the differences between information, disinformation, and malinformation. Information is accurate and reliable, while disinformation is false information spread to deceive people, and malinformation is factual information used to cause harm. The article provides examples of how companies have been affected by each type of misinformation. It also offers steps that companies can take to handle misinformation effectively, such as creating clear policies, educating employees, monitoring social media channels, and collaborating with fact-checking groups. The article emphasizes the need for transparency and proactive measures to maintain trust and credibility on social media. [Extracted from the article]