JOURNAL ARTICLE

Adobe.

  • Published In: TIME Magazine, 2026, v. 207, n. 15/16. P. 61 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Pillay, Tharin 3 of 3

Abstract

The article focuses on Adobe's integration of artificial intelligence (AI) into its creative tools, emphasizing its commitment to keeping creators in control of their processes. Adobe's Firefly platform, which generates images, video, and audio, has been tested in collaboration with media-industry leaders such as United Talent Agency, B5 Studios, Cantina Creative, and director David Ayer to promote mainstream adoption. Adobe reports that 99% of Fortune 100 companies, including Walt Disney and Coca-Cola, use AI within Adobe applications, and its AI-driven annual recurring revenue has tripled year over year, with Firefly-related video generation increasing eightfold. [Extracted from the article]

Additional Information

  • Source:TIME Magazine. 2026/05, Vol. 207, Issue 15/16, p61
  • Document Type:Article
  • Subject Area:Language and Linguistics
  • Publication Date:2026
  • ISSN:0040-781X
  • Accession Number:193359994
  • Copyright Statement:Copyright of TIME Magazine is the property of TIME USA, LLC and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.