We Asked, Marketing Execs Answered: If You Could Solve One Challenge in the Advertising Business, What Would It Be? Marketing bosses from Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike weigh in on their ever-changing business.

The article focuses on key challenges faced by advertising executives from companies including Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike in the evolving advertising landscape. These leaders highlight issues such as the shift from paid to earned and owned media, the need for advertising agencies to adapt to continuous content creation, and the importance of reestablishing agencies as trusted partners rather than vendors. They also emphasize the integration of digital and traditional platforms, the use of data and technology to measure advertising effectiveness, and the value of clear, authentic brand storytelling. Collectively, these insights reflect the complexities of managing advertising in a multi-platform, digital-driven environment.