JOURNAL ARTICLE

Indonesia's Indosat and Goto unveil a new 'sovereign AI' that can chat in the country's most-used languages.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Lim, Lionel 3 of 3

Abstract

The article focuses on the collaboration between Indosat Ooredoo Hutchison, a major Indonesian telecom operator, and tech startup Goto to launch a large language model and multilingual chat service aimed at Indonesia's diverse consumer market. This initiative builds on the previously launched Sahabat-AI, which is designed to support local languages, including Bahasa Indonesia and several regional dialects, to preserve cultural identity amid global AI advancements. Indosat's strategy includes transitioning from a telecommunications company to a technology company, leveraging its extensive consumer base to offer AI services, while also addressing the needs of rural Indonesians who may not speak English or standard Bahasa Indonesia. The company aims to enhance user engagement with AI services, potentially increasing mobile spending and creating future monetization opportunities. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/06, pN.PAG
  • Document Type:Article
  • Subject Area:Language and Linguistics
  • Publication Date:2025
  • Accession Number:185661245
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