JOURNAL ARTICLE

Shifting language of entrepreneurial storytelling: From elevator pitches to Insta Reels.

  • Published In: CSO Forum, 2025. P. N.PAG 1 of 2

  • Database: Applied Science & Technology Source Ultimate 2 of 2

Abstract

The article discusses the evolution of entrepreneurial storytelling, highlighting how it has shifted from traditional elevator pitches to dynamic, platform-specific narratives on social media. With average attention spans on social media now under eight seconds, founders must create visually engaging and emotionally resonant content to capture interest. Examples such as BlissClub, which utilizes a personal storytelling approach, and Revant Himatsingka, known as Food Pharmer, illustrate successful strategies in this new landscape. The article emphasizes that storytelling is now an ongoing process that requires authenticity and adaptability across various platforms to maintain visibility and connection with audiences. [Extracted from the article]

Additional Information

  • Source:CSO Forum. 2025/08, pN.PAG
  • Document Type:Article
  • Subject Area:Language and Linguistics
  • Publication Date:2025
  • Accession Number:187367144
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