JOURNAL ARTICLE

Technical Note—Fairness-Aware Online Price Discrimination with Nonparametric Demand Models.

  • Published In: Operations Research, 2026, v. 74, n. 1. P. 118 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Chen, Xi; Lyu, Jiameng; Zhang, Xuan; Zhou, Yuan 3 of 3

Abstract

The article focuses on integrating fairness constraints into dynamic online price discrimination using nonparametric demand models. It proposes a fairness-aware pricing framework that enforces relative price fairness, limiting price disparities between customer groups based on their unconstrained optimal prices, controlled by a parameter λ. The authors establish a novel regret lower bound of order Ω(T^4/5) for any fairness-aware pricing policy, reflecting the intrinsic difficulty of balancing revenue optimization and fairness under nonparametric demand uncertainty. They also develop an explore-and-exploit algorithm achieving a matching upper bound on regret, demonstrating the fundamental trade-offs introduced by relative fairness constraints compared to traditional dynamic pricing. The work advances theoretical understanding of ethical pricing in data-driven markets and offers methodological tools potentially applicable to other constrained learning problems.

Additional Information

  • Source:Operations Research. 2026/01, Vol. 74, Issue 1, p118
  • Document Type:Article
  • Subject Area:Law
  • Publication Date:2026
  • ISSN:0030-364X
  • DOI:10.1287/opre.2022.0292
  • Accession Number:190827726
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