JOURNAL ARTICLE

Setting a Pricing Strategy Amid Ever-Changing Tariffs.

  • Published In: Harvard Business Review Digital Articles, 2025. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Mohammed, Rafi 3 of 3

Abstract

The article discusses the challenges companies face in setting pricing strategies amidst unpredictable tariffs and global economic shifts. It highlights the importance of understanding competitors' pricing decisions and offers alternative strategies such as offering deals on high-volume purchases, designing discounted bundles, fixing or capping prices for long-term commitments, creating smaller versions of products, and providing new discount opportunities for budget-minded customers. The author emphasizes the need for companies to think beyond traditional pricing methods to navigate the current economic uncertainty successfully. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2025/04, p1
  • Document Type:Article
  • Subject Area:Law
  • Publication Date:2025
  • Accession Number:185222204
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