JOURNAL ARTICLE

Tobacco Company is Prohibited from Sponsoring the Festival and Promoting its Products in Connection with it.

  • Published In: GRUR International: Journal of European & International IP Law, 2024, v. 73, n. 1. P. 65 1 of 2

  • Database: Legal Source 2 of 2

Abstract

The article discusses a legal case in Sweden where a tobacco company, JTI Sweden AB, was prohibited from sponsoring music festivals and promoting its tobacco products in connection with them. The court ruled that the company's actions violated the Tobacco and Similar Products Act and constituted unfair marketing practices. The decision aligns with the Tobacco Advertising Directive and aims to prevent tobacco companies from targeting new users through sponsorships. The court also ordered the tobacco company to reimburse the Consumer Ombudsman for legal costs. [Extracted from the article]

Additional Information

  • Source:GRUR International: Journal of European & International IP Law. 2024/01, Vol. 73, Issue 1, p65
  • Document Type:Article
  • Subject Area:Law
  • Publication Date:2024
  • ISSN:26328550
  • DOI:10.1093/grurint/ikad117
  • Accession Number:174784105
  • Copyright Statement:Copyright of GRUR International: Journal of European & International IP Law is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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