A Constitutional Reset on Confederate Monuments, Civil Rights and Cultural Icons: How Naming Rights, Trademarks, and Public Statuary Shape Social Justice.

The State of Georgia since 1958 owns Stone Mountain Park, a monolithic tribute to the President of the Confederate States of America Jefferson Davis and Generals Lee and Jackson.[31] Stone Mountain is the largest bas-relief monument in the world dwarfing Mount Rushmore.[32] The Stone Mountain Park official opening commemorated the day of the assassination of President Abraham Lincoln. The halo effect is used here for naming rights that link a name to a venue, activity, monument or place already publicly treasured.[2] Naming rights function like a papal blessing bestowed by business and culture. This is written to memorialize the names of Ahmaud Arbery, Breonna Taylor, George Floyd, Homer Plessy, Linda Brown, and Rosa Parks who stood-and sat-and died for equal justice-and the many others, named and unnamed. The now-defunct Enron's name-rights agreement with Major League Baseball's Houston Astros is one of many examples of multi-million-dollar naming deals. Extracted from the article