JOURNAL ARTICLE

Donald Trump is outsourcing his ground campaign—a high-risk strategy as the polls narrow.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Hetzner, Christiaan 3 of 3

Abstract

The article discusses Donald Trump's strategy of outsourcing voter turnout efforts to outside interest groups for his presidential campaign, following a new ruling by the Federal Election Commission (FEC) that allows campaigns to coordinate directly with donors and political action committees. This approach enables Trump's campaign to conserve financial resources by relying on third-party canvassers, which is seen as a shift from traditional campaign practices. Experts note that this method reflects a lean operational philosophy, similar to that of manufacturers, and may be necessary due to the geographical distribution of Republican voters compared to Democrats. As the election approaches, the effectiveness of this strategy in mobilizing voters remains a critical concern for Trump's campaign. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/08, pN.PAG
  • Document Type:Article
  • Subject Area:Law
  • Publication Date:2024
  • Accession Number:179072298
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