JOURNAL ARTICLE

The fashion industry's illegal practice of resale price maintenance.

  • Published In: Sporting Goods Intelligence Europe, 2025, v. 36, n. 42/43. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Schaefer, Jochen M. 3 of 3

Abstract

The article discusses a recent EU antitrust ruling regarding resale price maintenance (RPM) practices by luxury brands Gucci, Chloé, and Loewe. The European Commission imposed fines totaling €157 million on these companies for restricting their retailers' pricing autonomy, which violated EU competition laws. The brands had engaged in practices that included enforcing recommended retail prices and monitoring compliance among retailers. The article suggests that the current strict antitrust regulations in the EU may need reevaluation to balance consumer protection with brand value preservation. [Extracted from the article]

Additional Information

  • Source:Sporting Goods Intelligence Europe. 2025/10, Vol. 36, Issue 42/43, pN.PAG
  • Document Type:Article
  • Subject Area:Law
  • Publication Date:2025
  • ISSN:1143-2462
  • Accession Number:189417986
  • Copyright Statement:Copyright of Sporting Goods Intelligence Europe is the property of EDM Publications and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.