JOURNAL ARTICLE

Can world heritage sites boost sales in non‐tourism firms? The role of visibility.

  • Published In: Review of Development Economics, 2025, v. 29, n. 1. P. 576 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Liu, Yiming; Cheng, Hua 3 of 3

Abstract

World Heritage sites can positively impact local manufacturing industries. Using two‐way fixed effects estimation, we find that manufacturing firms in cities with World Heritage sites see a 9% increase in operating revenue. This finding is robust to matching methods and a control function method. The impact is especially strong for businesses with low online visibility, highlighting that World Heritage sites enhance visibility toward lesser‐known enterprises. The study also shows that the positive impact on sales is greater in cities with better support for economic development, consistent with the notion that firms need good industrial infrastructure and financial resources to produce high‐quality goods. [ABSTRACT FROM AUTHOR]

Additional Information

  • Source:Review of Development Economics. 2025/02, Vol. 29, Issue 1, p576
  • Document Type:Article
  • Subject Area:Law
  • Publication Date:2025
  • ISSN:1363-6669
  • DOI:10.1111/rode.13142
  • Accession Number:182078869
  • Copyright Statement:Copyright of Review of Development Economics is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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