Nike and Coca-Cola cases point to the next DEI fight: who gets to claim discrimination.

The article focuses on the evolving landscape of workplace discrimination claims, highlighting increased scrutiny from the Equal Employment Opportunity Commission (EEOC) on issues including reverse discrimination. Vanessa Matsis-McCready, associate general counsel and vice president of HR at Engage PEO, advises companies to ground diversity, equity, and inclusion (DEI) efforts in clear business rationale to ensure their longevity and effectiveness. Recent trends show that DEI policy changes significantly impact businesses, with HR leaders encouraged to improve company culture, employee communication, and hiring documentation to mitigate legal risks. The article underscores the importance of selecting qualified candidates while maintaining DEI principles, amid heightened awareness and reporting of discrimination claims. [Extracted from the article]