JOURNAL ARTICLE

Modernist Beauty Cultures: Mina Loy and Elizabeth Arden's Gendered Economies of Ageing.

  • Published In: Modernist Cultures, 2024, v. 19, n. 4. P. 354 1 of 3

  • Database: Humanities Source Ultimate 2 of 3

  • Authored By: French, Jade 3 of 3

Abstract

This article explores Mina Loy's ambivalent responses to youth culture and the twentieth-century beauty industry through her poetry, pamphlets, and anti-ageing inventions. The article opens with a close reading of the gendered economy of ageing found in Loy's early poems, before putting Loy's inventions in dialogue with another modern woman – beauty entrepreneur, Elizabeth Arden – drawing connections between their modernist aesthetic strategies to promote anti-ageing. Overall, this article considers the implications of Loy's ambivalent responses to the anti-ageing industry, even as she critiqued the gendered economies that pit youth against age, tracing points of connection between modernist experiments, cultural gerontology, and consumerism. [ABSTRACT FROM AUTHOR]

Additional Information

  • Source:Modernist Cultures. 2024/11, Vol. 19, Issue 4, p354
  • Document Type:Article
  • Subject Area:Literature and Writing
  • Publication Date:2024
  • ISSN:20411022
  • DOI:10.3366/mod.2024.0437
  • Accession Number:184272011
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