JOURNAL ARTICLE

Warner Bros. Explores Licensing DC Rides to Universal Parks.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Buckley, Thomas 3 of 3

Abstract

The article discusses Warner Bros. Discovery Inc.'s potential plans to license its DC comic-book characters, including Batman, Superman, and Wonder Woman, for new theme park rides, with talks reportedly underway with Comcast Corp.'s Universal resorts. Currently, Warner Bros. licenses its DC properties to Six Flags Entertainment Corp., but is exploring partnerships with additional operators. The move aligns with a broader trend among media companies to enhance out-of-home entertainment offerings as a revenue stream and promotional tool. Universal's parks, which already feature Harry Potter attractions, could significantly benefit from adding DC's intellectual property, while Six Flags continues to operate existing DC-themed rides. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/12, pN.PAG
  • Document Type:Article
  • Subject Area:Literature and Writing
  • Publication Date:2025
  • Accession Number:189829162
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