Peithō and Logos in Aeschylus's Eumenides 778–891.

In early Greek theoretical descriptions of rhetoric peithō and logos both emerge as crucial elements. However, historical scholarship on rhetoric has generally focused on logos at the cost of any sufficient understanding of peithō. This essay examines peithō within a text that predates the descriptions of rhetoric formulated by Gorgias, Plato, and Aristotle—Aeschylus's Oresteia. I argue that, throughout the speeches of Athena at Eumenides 778-891, Aeschylus displays highly sophisticated argumentative techniques (forms of logos) that anticipate principles outlined in Aristotle's Rhetoric. At the same time, Aeschylus highlights peithō as an essential characteristic of Athena's rhetorical effectiveness. In so doing, Aeschylus prepares the way (in practice) for what Greek sophists and philosophers will later articulate (in theory): that logos and peithō are inseparable and equally important components of effective rhetoric. [ABSTRACT FROM AUTHOR]