JOURNAL ARTICLE

Sukhbir becomes InstaSanta in Swiggy Instamart's festive campaign.

  • Published In: CSO Forum, 2024. P. N.PAG 1 of 2

  • Database: Applied Science & Technology Source Ultimate 2 of 2

Abstract

Swiggy Instamart's #InstaSanta campaign features Indian singer Sukhbir as a groovy Santa Claus delivering gifts in just 10 minutes with a souped-up tractor. The campaign aims to blend festive cheer with quick commerce, adding a local touch to the global Christmas story. Sukhbir embodies the spirit of InstaSanta, bringing his Punjabi swagger to the Christmas season, delivering gifts in a desi fashion while grooving to his iconic party anthem "Oh Ho Ho Ho." [Extracted from the article]

Additional Information

  • Source:CSO Forum. 2024/12, pN.PAG
  • Document Type:Article
  • Subject Area:Literature and Writing
  • Publication Date:2024
  • Accession Number:181772247
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