JOURNAL ARTICLE

The Mad Woman in the Barnyard: Revealing the Role of Advertising in E. B. White's Charlotte's Web.

  • Published In: Children's Literature, 2025, v. 53. P. 124 1 of 3

  • Database: Education Source Ultimate 2 of 3

  • Authored By: Norcia, Megan A. 3 of 3

Abstract

White's under-investigated advertising experience informs Charlotte's Web at a time when women's labor in the field was largely invisible. Charlotte's methods and skills reflect White's knowledge of techniques: the soft sell, market segmentation and research, slogans, and even questions of truth in advertising. She is both maternal figure and skilled career avatar. [ABSTRACT FROM AUTHOR]

Additional Information

  • Source:Children's Literature. 2025/01, Vol. 53, p124
  • Document Type:Article
  • Subject Area:Literature and Writing
  • Publication Date:2025
  • ISSN:00928208
  • DOI:10.1353/chl.2025.a960691
  • Accession Number:185967676
  • Copyright Statement:Copyright of Children's Literature is the property of Johns Hopkins University Press and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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