JOURNAL ARTICLE

Blackstone Taps Steamy Romance Manga Fans in $1.7 Billion Deal.

  • Published In: Bloomberg.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Du, Lisa 3 of 3

Abstract

Blackstone Inc., the world's largest alternative asset manager, is acquiring Infocom Corp., a digital provider of romance comics, in a $1.7 billion deal. This move allows Blackstone to tap into Japan's rapidly growing digital manga market, which is currently valued at $3 billion. Infocom's main source of revenue comes from Mecha Comics, a website and app where users can pay to read serialized comics. Blackstone plans to grow original content from Infocom's network of manga artists, targeting its reader base of women who have growing disposable income. The deal aims to monetize intellectual property through animation and merchandising opportunities. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2024/06, pN.PAG
  • Document Type:Article
  • Subject Area:Literature and Writing
  • Publication Date:2024
  • Accession Number:177949175
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