'Could we possibly see your tattoo? If not that's totally fine!' Holocaust survivors' playful activism on TikTok.

This article examines how three Holocaust survivors—Lily Ebert, Gidon Lev, and Tova Friedman—use the social media platform TikTok to share their firsthand testimonies, adapt Holocaust memory for younger audiences, and engage in playful online activism to combat antisemitism and Holocaust distortion. Through a mixed-methods analysis of 84 videos produced over one year, the study identifies three main discourse patterns: protecting historical facts, merging survivor testimony with everyday life, and countering antisemitism and denial. The survivors leverage TikTok’s unique audiovisual features and interactive tools to foster dialogue, educate, and maintain Holocaust remembrance within a digital, transnational memory ecology, while navigating challenges such as controversial historical analogies and platform moderation. The research highlights TikTok’s potential as a space for innovative memory activism but also underscores ongoing risks related to misinformation and hate speech on digital platforms.