Creators are the new lifeline of events: Comic Con India's Jatin Varma.

The article focuses on the evolving role of creators and influencers in the live events industry in India, particularly in the context of Comic Con. With the industry projected to grow significantly, creators are seen as essential for driving attendance and engagement, as they foster real-time connections with audiences. The article highlights the importance of understanding the unique experience that Comic Con offers, emphasizing that successful brand campaigns should focus on creating memorable moments rather than merely setting up stalls. Additionally, it distinguishes between creators, who produce original content, and influencers, who may not create unique content but have a social media presence, noting that Comic Con prioritizes the involvement of creators in its events. [Extracted from the article]