Pure, White, British, and Canadian: The Moose Jaw Origins and Rise of Robin Hood Flour, 1909–1930s.

The article focuses on the symbolic significance of using the figure of Robin Hood to promote flour made by an American-owned company in Moose Jaw, Saskatchewan, during the early 20th century. Topics include the incorporation of British traditions into the company's branding to emphasize loyalty, the establishment of settler ascendancy through foodways and advertising, and intersection of racism and discrimination against Indigenous Peoples and Chinese settlers in prairie region.