JOURNAL ARTICLE

Mike Cessario.

  • Published In: Time International - Atlantic Edition, 2024, v. 204, n. 11/12. P. 51 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Hawk, Tony; Dickstein, Leslie; Ewe, Koh; Guzman, Chad De; Pillay, Tharin; Shah, Simmone; Booth, Harry 3 of 3

Abstract

Mike Cessario, a marketing genius and skateboarder, successfully launched the brand Liquid Death in 2017, selling canned water with an irreverent and edgy marketing approach. The brand's viral marketing campaigns and appeal to a younger demographic have led to impressive sales, surpassing $250 million in just six years. Liquid Death recently closed a $67 million funding round, valuing the company at $1.4 billion, and has expanded its product line to include iced teas and sparkling water. The brand's success is attributed to its ability to make drinking water cool and appealing to consumers. [Extracted from the article]

Additional Information

  • Source:Time International - Atlantic Edition. 2024/10, Vol. 204, Issue 11/12, p51
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2024
  • ISSN:0928-8430
  • Accession Number:180062428
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