NBP wins UnionPay International Award for Strategic Contribution.

  • Published In: Enterprise (Pakistan), 2025, v. 31, n. 10. P. 7 1 of 2

  • Database: Academic Search Ultimate 2 of 2

Abstract

The article focuses on the National Bank of Pakistan (NBP) receiving the UnionPay International Award for Strategic Contribution - Marketing Promotion. The award was presented to NBP's President and CEO, Rehmat Ali Hasnie, in a ceremony attended by senior leadership from NBP and representatives from UnionPay International. This recognition underscores NBP's effective marketing collaboration with Golootlo, a prominent discount platform in Pakistan, which has facilitated numerous campaigns aimed at increasing debit card usage, digital adoption, and customer engagement through extensive merchant discounts. [Extracted from the article]

Additional Information

  • Source:Enterprise (Pakistan). 2025/10, Vol. 31, Issue 10, p7
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2025
  • ISSN:2224-2309
  • Accession Number:189215641
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