JOURNAL ARTICLE

How to Rescue a Failing Strategy: Four moves that will buy you time, create options, and protect you against the worst.

  • Published In: Harvard Business Review Digital Articles, 2025. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Bene, George; McDannold, Jason; Musumeci, Beth 3 of 3

Abstract

The article focuses on strategies for companies to navigate and recover from failing business plans amid significant uncertainty. It outlines four key actions: protecting liquidity and enhancing financial flexibility, improving the effectiveness of the commercial organization, embracing profitable customers, and strengthening risk management and cybersecurity. These moves are designed to create operational flexibility, safeguard revenue, and prepare businesses to adapt to rapidly changing market conditions. The authors emphasize the importance of taking decisive action even in the face of imperfect information, advocating for a proactive approach to strategy revision. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2025/05, p1
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2025
  • Accession Number:186264644
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