JOURNAL ARTICLE

Winning the Right Customers Isn't Just a Sales Issue.

  • Published In: Harvard Business Review Digital Articles, 2025. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Edinger, Scott 3 of 3

Abstract

The article discusses the importance of aligning sales strategies with overall company goals to target the right customers effectively. It emphasizes the need for clear communication from the C-suite to sales teams to ensure a deep understanding of the company's go-to-market strategy. By identifying ideal clients, clarifying competitive advantages, and emphasizing the sales experience as part of the customer experience, organizations can improve their success in the market. The article underscores the critical role of sales teams in executing the company's strategy and driving growth. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2025/05, p1
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2025
  • Accession Number:185222207
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