How the Disconnect Between CEOs and CMOs Hurts Growth.

The article reports on research that found increasing the marketing budget might be beneficial, linking higher company growth to more spending on marketing and better CMO-CEO alignment. The study, surveying 100 marketing leaders and 21 CEOs, found that companies where CEOs prioritized branding and advertising were twice as likely to see annual revenue increases over 5%. Additionally, companies with marketing leaders involved in strategic planning grew 1.3 times faster than those without, highlighting the importance of marketing in executive decisions.