JOURNAL ARTICLE

Coca-Cola is making a play for Gen Z with spicy soda. Here's a look back at past bizarre flavors, including its apathetic bid for Gen X.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Rogelberg, Sasha 3 of 3

Abstract

The article discusses Coca-Cola's strategy to attract Gen Z consumers through innovative product launches, including Coca-Cola Spiced, a raspberry and spice flavored soda, and Happy Tears Zero Sugar, a mystery-flavored drink. Both products aim to resonate with the evolving taste preferences of younger audiences, particularly as health-conscious trends influence beverage choices. Coca-Cola's marketing efforts reflect a historical pattern of targeting youth demographics, with past attempts like OK Soda and various flavor experiments. The company hopes that its new offerings will continue to drive growth and maintain its competitive edge against rivals like PepsiCo. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/02, pN.PAG
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2024
  • Accession Number:175366592
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