JOURNAL ARTICLE

How to Use Games to Build Relationships with Your Customers.

  • Published In: Harvard Business Review Digital Articles, 2024. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Runge, Julian; van Dreunen, Joost 3 of 3

Abstract

The article discusses the growing importance of using games as a tool to build relationships with customers. It highlights how games have evolved to attract diverse audiences and are now mainstream media. Brands can leverage games for marketing strategies, reaching new audiences, driving brand awareness, and fostering loyalty. The article also emphasizes the need for organizations to understand and engage with games strategically to succeed in a virtualized world. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2024/11, p1
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2024
  • Accession Number:181242497
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