JOURNAL ARTICLE

Coca-Cola's CEO didn't drink a Coke at his first staff meeting—here's why.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Estrada, Sheryl 3 of 3

Abstract

The article focuses on James Quincey, CEO of The Coca-Cola Company, and his approach to leadership and innovation during a discussion at Adobe Summit 2025. Quincey emphasized the need for cultural change within Coca-Cola, recalling his first meeting as CEO where he chose to wear jeans and drink a beverage other than Coke to signal a shift away from the company's formal and hierarchical past. He discussed the importance of adapting product strategies to meet consumer needs rather than adhering strictly to traditional practices, highlighting his role as a "chief agitator for innovation." Quincey also addressed the challenges of using AI in advertising, noting the limitations of generative AI in creating relatable content. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/03, pN.PAG
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2025
  • Accession Number:183893579
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